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Seven Ways to Attract Customers into Your Store
How do you attract new customers to your store—and keep existing customers coming back? Effective merchandising is a key part of any retailer’s marketing mix and can be the difference between profit...
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What’s your sign?
Signs have long been a part of the marketing mix. There was a time when signage may have been a retail business’ most important marketing and business asset. But, signs are just about everywhere you...
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Sharing “Signs of Success” with the Small Business Owner
National Small Business Week returns next week, May 12-16. We are excited to honor and recognize the important contributions of America’s entrepreneurs and small business owners and give special...
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From Passion Project to Small Business Success
Art comes in many forms, from paintings to luxurious pieces of clothing. For Austin, TX based small business, Square Feathers, designer and founder, Ron McIntyre, home furnishing and art pieces are his...
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Get Your Employees and Customers Summer-Ready
With June in full swing, so come the “dog days” of summer. Why not bring the lemonade, cookouts and sunny day adventures to the office as a way to reinvigorate your employees and customers. Potlucks...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
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Thinking Strategically About Messaging and Signage
Do you ever wonder if your latest promotional message is being lost in a sea of competing messages? In a recent discussion with one of our customers they told us that they were concerned because their...
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